21 Supply and demand of a product and / or service terms
Marketing Mix
advertising
noun
the activity or profession of producing advertisements for commercial products or services.
Example: ADVERTISING research is perceived to be important because there is no point dedicating large sections of the budget to ADVERTISING if it is the wrong type of ADVERTISING for the target segments. The ADVERTISING is targeted at the key segments (see above) so that the ADVERTISING is reaching the key demographic and not being wasted on non-potential customers
es: Publicidad
Appearence
Noun
an act of performing or participating in a public event.
Example: yer towards the company and we must say that this APPEARENCE of bias is sufficient to justify this c [law]
es: Apariencia
Benchmarking
verb
give particular results during a benchmark test.
Example: As differentiation between firms diminishes and management emulating techniques such as BENCHMARKING become exhausted, competition takes the form of rival takeover.
es: Benchmarking
Brands
Noun
a type of product manufactured by a particular company under a particular name
Example: IMPORTANCE OF CORPORATE BRANDS In recent years, corporate BRANDS have become enormously valuable assets - companies with strong corporate BRANDS can have market values that are more than twice their book values. In fact, corporate BRANDS are often much better known than nations
es: Marcas
Businessmen
Noun
A man who works in commerce, especially at executive level.
Example: who wished to exhibit their business acumen and prosperity using an icon of real estate, escalated during this epoch. Beyond technological advances, 'the social ascendancy of...BUSINESSMEN', urged Americans to build skyscrapers.
es: Empresarios
bussiness
Verb
The term "business" also refers to the organized efforts and activities of individuals to produce and sell goods and services for profit.
Example: HelloFresh centralized digital marketing reporting to increase conversions.
es: Negocios
demand
verb
Demand can be defined as the quantity of goods and services that are purchased by consumers at different prices, in a specific unit of time, since without a time parameter we cannot say whether a quantity of demand increases or decreases.
Example: This is why DEMAND for cheap battery farmed eggs remains high and is likely to stay this way. For example when buying mayonnaise few customers DEMAND to know what production systems are used to produce the eggs and information is not printed on the jars
es: Demanda
Developing
Adjetive
denoting or relating to the process of treating a photographic film with chemicals to make a visible image.
Example: This situation is taking place in a world which is becoming increasingly globalised, leaving DEVELOPING countries to deal with undesired effects of economic policies, which are decided in the northern hemisphere. An important issue for DEVELOPING countries, whose economies are often still bounded to agricultural production, concerns agricultural policies. In this essay I'm going to analyse the economical aspects of agricultural export subsidies and their effects on the international system with a focus on DEVELOPING countries
es: Desarrollando
Developing
Adjetive
I signed a petition in support of the campaign to end the marketing of baby milk in developing countries.
Example: Opportunities Good market for aluminium and stainless steal New markets opening up for carbon steel that has been further processed (more specific for buyers use) Threats Excess supply of carbon-based steel Manufacturers based in DEVELOPING markets can produce at lower costs and further push down prices.
es: Desarrollando
Distribution
Noun
the way in which something is shared out among a group or spread over an area.
Example: The acquisition of 30% market share of the DISTRIBUTION chain, investment in information technology and product development along with management re-structuring and adaptation of working practises all led to an increase in profitability
es: Distribucion
Featured
Adjetive
Her latest fashion collection features shimmering iridescent materials.
Example: The Maybelline also injects the New York elements and its "multi-ethnic dream team" are FEATURED in advertising shots taken on the streets of New York.
es: Destacados
Features
Noun
The town's main features are its beautiful mosque and ancient marketplace.
Example: Against this background the key distinguishing FEATURES of Waitrose customers were identified, so that the unique, precisely targeted marketing strategy could be designed.
es: Caracteristicas
jewellery
Noun
Example: This was further accentuated by their tendency to wear JEWELLERY and piercings and display tattoos.
es: Joyeria
Life Cycle
Noun
series of stages through which something (such as an individual, culture, or manufactured product) passes during its lifetime
Example: Dibb, Simkin, Pride, Ferrell., Marketing; Concepts and Strategies p.674 Thus having products at different stages in the product LIFE CYCLE is essential for the long-term success. Figure X Product LIFE CYCLE. Source: Dibb et alSUSI sales have declined each period since period 2 so is in the decline stage of the product LIFE CYCLE
es: Ciclo Vital
Marketing strategy
noun
a plan of action designed to promote and sell a product or service.
Example: Marketing discussion The MARKETING STRATEGY calibrated for Waitrose supermarket chain should be of a hybrid type, taking into account certain common features of organic customers shopping at this chain as well as the characteristics specific for the three distinguished types of spenders.
es: estrategia de mercadeo
Mass Market
Noun
the market for goods that are produced in large quantities.
Example: Amongst other things they complained about "a subdivision of the labour process, the use of cheaper materials and of larger manual machines, which permitted a scale of production appropriate to a MASS MARKET
es: Mercado de masas
packaging
materials used to wrap or protect goods.
Example: Labelling and PACKAGING: Exporters should be mindful that, in addition to the EU mandatory and voluntary schemes, UK national voluntary labelling schemes might still apply. [3]
These schemes may be highly appreciated by consumers, and thus, become unavoidable for marketing purposes particularly for food products.
es: Embalaje
Presentation
noun
a speech or talk in which a new product, idea, or piece of work is shown and explained to an audience.
Example: The filmmakers have chosen to show the distributors' logos in sepia which contrasts with the grandiose and colourful PRESENTATION of these in the majority of other films yet gives the picture its own unique ancient feel and coupled with a sombre and mysterious opening score putting the audience on edge anticipating the first shots of the film.
es: Presentación
Selling
Verb
give or hand over (something) in exchange for money.
Example: Direct SELLING: Farmers markets and farm shops have become more popular as people become more aware of the impacts of buying food that has travelled hundreds of miles and are starting to buy more local products
es: Venta
target market
Noun
a particular group of consumers at which a product or service is aimed.
Example: Aids marketer's evaluation of the marketing mix (distribution, means of production, etc), TARGET MARKET, etc.
es: Mercado objetivo
technology
noun
machinery and equipment developed from the application of scientific knowledge
Example: The internal strengths and weaknesses of the business can be measured by reviewing how efficient the business is at using the resources available to it, the use of TECHNOLOGY, the structure of the organisation and the people that work within the organisatio
